adesso BLOG

Is personalisation on the Internet a topic of the future? Actually, it’s already a major topic now and is set to become even more important in the future! In this blog post, I will describe how you can profit from AI-powered personal communication and set your business and its products and services apart from the competition.

As the father of a young daughter, new perspectives open up in terms of responsibility and the transmission of values. A balanced and varied diet provides the foundation for healthy development and the way in which food is handled serves as an important role model. In searching for clues about our food, we have become more aware of the issue of sustainability and the extent to which we waste food has become clearer. In the process, questions have arisen about the solutions with which digitalisation and artificial intelligence contribute to improving the food chain.

User experience is the key to a satisfied customer. Unfortunately, providing a budget for this ‘key’ always seems to be too big a hurdle for managers who are interested in numbers. I would therefore like to present some UX KPIs (User Experience Key Performance Indicators) here that show, based on numbers, how UX can be measured and what these key figures reveal. This may convince more number fans to invest in UX in the future.

The field of artificial intelligence is arguably the biggest technological driver of the future, but projects often fail due to the complexity of their implementation or a lack of experts. In the first part of this blog series, we take a look at how low-code platforms as a disruptive innovation in software development can make adopting AI easier and show you two use cases to demonstrate how this technology is contributing to the ‘democratisation of AI’.

Colours have significant meaning in our lives and trigger feelings and emotions in us, making them a key factor when designing the user experience. The choice of colour can also influence the behaviour and decisions of users. In my blog post, I explain the role of colour contrasts, certain symbols and the visual hierarchies.

Moving house might mean you have to change your doctor. But doctors need information about their new patients. Does that mean you have to arduously collect documents such as doctor’s letters, X-rays and hospital discharge reports? Is that particular doctor still practicing? Or will you have to go through all of the examinations all over again – possibly at great expense? Isn’t there a digital solution for medical records here?

For many companies, digital marketing is an excellent way to reach their target groups. Making contact with potential customers is valuable. But how do you convert prospects into customers? With the help of a well-developed lead funnel! This has the specific objective of generating leads, that is, making contact with a potential customer and/or getting their contact information.

e-commerce in 2021 should feel easy and smart and not make customers want to abandon their shopping baskets as a result of pointless media disruptions and regulations. In this blog post, I explain the advantages of a digital experience platform and why companies need to impress their customers with seamless customer experiences.

Digitalisation, transformation and agility are appearing on many organisations’ agendas more and more. But quite a number of these organisations aren’t sure what digitalisation means for them. In my blog post, I present the strategy requirements, the various fields of action and the success factors needed to ensure that an organisation’s transformation project succeeds.