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adesso BLOG
20.02.2025 By Sandra Weis
Semantic analysis with AI: efficient evaluation of customer surveys in the bAV
Customer surveys provide valuable insights – but evaluating open responses is often a laborious and confusing process. In my blog post, I explain how insurance companies and pension providers in company pension schemes can use AI-supported semantic analysis to efficiently analyse feedback from their target groups, identify patterns and derive targeted improvements. Find out how AI can help you better understand the voice of your customers and make your company pension offers even more successful.
Read more19.02.2025 By Sina Trum
Generative Engine Optimisation: A new era of search engine optimisation
AI systems like ChatGPT and Google SGE are changing the way we search for information and opening up new opportunities for businesses. Generative AI Optimisation (GAIO) ensures that content remains visible in AI-powered search engines. In my blog post, I explain why GAIO is becoming increasingly important and how companies can benefit from it.
Read more18.02.2025 By Tina Sänger
Market research – communication between public clients and the free market
Public clients are often faced with the challenge of designing public tenders that meet demand and are in line with the market. Public procurement law offers the possibility of market exploration – a flexible instrument for consultation with the market. This blog post explains the legal framework, objectives, forms and limits of market exploration and dispels common myths.
Read more13.02.2025 By Thomas Schumacher
Withdrawal from the cloud?
For years, the cloud was considered the ultimate in security and cost savings. But now some companies are wondering whether moving to the cloud was really the right decision. Security concerns, rising costs and regulatory challenges are making on-premise solutions more attractive again. In this blog post, I'll look at the causes of this cloud disillusionment and suggest alternatives.
Read more12.02.2025 By Tobias Küsters and Sascha Wahlers
Why successful dashboards improve business processes
Data is the basis for informed decisions. In the past, decisions were often made based on gut feeling. Today, data-driven approaches enable informed bottom-up decisions. However, it is only with well-thought-out visualisation that this data can reach its full potential. This blog post explains why dashboards play a crucial role in this context.
Read more10.02.2025 By Janosch Kunczik
What is a video consultation and why do I need it?
Telemedicine – the treatment of patients by practitioners at a distance – has been around for years, and medical advice over the phone is nothing new either. So you might wonder why the healthcare system suddenly needs video consultations. In this blog post, I would like to give you an overview of why video consultations are more than just a phone call, what is behind them and why they should be adopted. This article is part of my blog series on the topic of telemedicine.
Read more06.02.2025 By Marvin Marwan Baki
AI in the freight exchange model – groundbreaking opportunities for road freight transport and competition?
In the first part of the blog post, the threats to freight exchanges from competition and digital transformation were analysed. In this part, I present an innovative, AI-powered concept for revitalising digital marketplaces for shippers and carriers. Find out more about how this model could fundamentally change road freight transport, what hurdles it needs to overcome and how it affects competition.
Read more04.02.2025 By Gerrit Biller
adesso at E-world 2025 - Partner for innovative digital solutions in the energy sector
E-world 2025 is just around the corner, and this year adesso will once again be presenting a wide range of exciting topics - from SAP transformations and superior cloud solutions to the latest developments in the field of artificial intelligence. At the leading trade fair for the energy and water industry, we will be demonstrating how we are actively shaping the future of the energy sector. In this blog post, we give you an initial insight into the innovative approaches that are taking the industry to a new level.
Read more29.01.2025 By Attila Boka
What does DeepSeek mean for AI applications and how does it change the AI environment?
In recent months, the AI world has been following the developments surrounding DeepSeek with excitement. With its "R1" model, the Chinese AI start-up sensation has proven that it is possible to achieve comparable performance with far fewer resources than competing products such as OpenAI's ChatGPT or Meta's Llama. This development is not only driving technological progress but is also changing the discussion about the democratization and cost structure of AI. But what do these innovations actually mean for companies and their AI initiatives?
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