adesso BLOG
22.04.2021 By Heike Heger
Four important aspects to help you map the customer journey perfectly: #2 Personalisation
Anyone involved in content marketing should also be concerned with the subject of personalisation. Powerful digital experience platforms (DXP) offer cloud and AI-based personalisation services to deliver the best experience for every customer. I explain in my blog post what you should pay attention to in terms of personalisation and the benefits of using a DXP.
Read moreWorkAdventure is a game that allows you to recreate the familiar feeling of being in an office or to meet someone by chance at a conference online. This is how we got on.
Read more15.04.2021 By Phillipp Jansegers
Local search engine optimisation (local SEO): the benefits for businesses during the pandemic
Since the Corona Virus (COVID-19) has gripped the world and virtually shut down many areas of life, we have been struggling with a wide variety of challenges. Are there any relaxations in sight? What exactly do they entail? Can my business reopen its doors? How long do the current regulations actually apply in my region? Local search engine optimisation offers businesses opportunities to stay in touch with customers and post updates in Corona times.
Read more12.04.2021 By Stephan Wies
Service mesh – just another fad to add to the collection of buzzwords?
Microservices have many advantages. But the monitoring and maintenance of complex microservice architectures are time-consuming. The so-called service mesh can provide a remedy. Stephan Wies explains in this article how this works and what advantages and disadvantages it offers.
Read more08.04.2021 By Thomas Raninger
Optimising processes in subrogation handling
In subrogation proceedings, there comes a point when the facts of the case have been clarified or there is even a legal title, but the debtor still has no intention of paying, despite repeated requests. In my blog post, I provide an overview of the levers that can be used to optimise processes in subrogation handling.
Read more06.04.2021 By Markus Ollig
Remote interviews – what you need to keep in mind
The coronavirus has continued to make life difficult in 2021 and nobody can be certain about what will happen next. That’s why we’re still holding a lot of interviews remotely. In this blog post, I’ll outline what you should keep in mind during a remote interview.
Read more01.04.2021 By Gregory Reeder
Reducing costs with container-based testing
Imagine the following scenario: a company wants to test its software internally without accessing external services. It goes without saying that costs play a role in this. That’s why in this blog post we are going to explain how container-based testing can reduce the costs of testing.
Read more30.03.2021 By Ralf Schmidt
Data visualisation pitfalls. Or: Why pies are not only bad for the figure – part 1
True to the saying ‘don't trust any statistics you haven’t falsified yourself’, the way in which you present the exact same set of data can elicit completely different interpretations. So in the first part of my blog post, I’m going to show you how the presentation of a graph that visually represents data can impact perception.
Read more29.03.2021 By Heike Heger
Customer journey: Four success factors #1 Content
To deliver outstanding digital experiences, you need to keep several factors in mind. These include content, personalisation, e-commerce and interoperability. This blog series explains what is meant by this and how you can take these factors into account and use them to support you on a technical level. Let’s start with the content.
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