adesso BLOG

Decision-makers in marketing need a promising solution portfolio to align their processes as closely as possible to the customer journey of their customers. To achieve this, internal and external systems should be able to ‘communicate’ smoothly in the background so that the customer takes away only one thing in the end: the perfect customer experience. In my blog post, I explain why interoperability is a factor for success and what role a digital experience platform plays.

The company pension scheme is promoted by the German Act to Strengthen Occupational Pensions (Betriebsrentenstärkungsgesetz, BRSG) of 2018. Employers are obliged to support their employees in building up a pension by making a contribution towards their deferred compensation. Previously, this contribution was only obligatory for new policies dated 1 January 2019 or later. As of 1 January 2022, employers will be obliged to pay this subsidy for all existing pension scheme policies. What challenges do insurance companies and pension providers have to face? And how can these be overcome? I’ll explain how in this blog post.

The penetration rate of company pension schemes in Germany has decreased once again. Despite all of the recommendations and numerous incentives, such as those provided in the German Act to Strengthen Occupational Pensions (Betriebsrentenstärkungsgesetz, BRSG), it doesn’t look anything is about to buck this trend. How can we make company pension schemes more attractive without increasing the administrative burden on employers, excluding pension providers and reducing transparency into the wide range of company pension scheme options even further? As the title of this blog post suggests, a standard product is the method of choice for increasing the uptake of company pension schemes and thus the level of retirement security for today’s workers.

Agile approaches are now very widely accepted. Scrum is often used as a framework and fixed events (meetings) are specified, among other things. Projects in the insurance industry often employ an agile approach, too. Despite that, employees and stakeholders sometimes harbour prejudices. I used to be project controller in a previous life, during which time I was involved in an agile project and was confronted with prejudices at the beginning. In my blog post, I would like to talk about prejudices and my own practical experiences regarding agile approaches based on Scrum.

Key performance indicators (KPIs) are being increasingly used as a control and steering instrument in companies and in projects. Managers also require them to be met. But what are they and what are they for? And what are the challenges and success factors in defining and calculating key performance indicators? I will explain them in my blog post.

Shopping is becoming an increasingly personalised process, which means it’s crucial that the experience is a seamless one, especially in the B2B sector. In my blog post, I will explain what you need to do to encourage your e-commerce customers to make positive purchasing decisions and how you as a provider can improve the experience you offer.

The BRSG has created new opportunities for pension insurance providers to generate added sales and provided incentives for employers and consumers alike. In spite of this all, the BRSG has failed to deliver the desired results or gain broad traction. In my blog post, I will examine the situation as it currently stands and explain the causes underlying this.

Many companies are launching digitalisation projects right now, partly driven by the Covid-19 pandemic and partly by advances in technology. But where is the best place to get started? The digital maturity check is a great first step to uncovering the potential and new opportunities of digitalisation at a company and can serve as the starting point for new projects based on insights gained during the check. In my blog post, I will take a closer look at the digital maturity check.

CSS is short for cascading style sheet. But how exactly does the cascade work? I'll explore this topic and lead you through the CSS inheritance process on the pages to follow. You will also learn all about the different types of style sheets and how the weighting of individual selectors is calculated in detail.