adesso BLOG
07.09.2021 By Miriam Eckardt
Talkwalker: the ideal social listening tool for brand monitoring
Social listening can be used to analyse and monitor social media channels, blogs or websites with regards to brands, competitors or products, to name but one example. It enables you to monitor conversations, gain new insights and leverage this information to define possible strategies or approaches. In my blog post, I’ll explain why social listening is important and what added value the Talkwalker tool has to offer in this respect.
Read more25.08.2021 By Kim Lauenroth
Understanding digital as material
Digitalisation is on everyone’s lips. Everyone is talking about it. My perception, however, is that we usually talk about digitalisation in far too abstract a way and forget what is happening at a more concrete level. The ideas of digital material from the field of digital design offer a nice alternative way to talk about digitalisation.
Read more20.08.2021 By Nicole Gaiziunas
It’s a trap: how we avoid the most common pitfalls of digitalisation
When it comes to digital progress, we repeatedly criticise the status quo of digital infrastructure and tools in companies in Germany. But if we only ever talk about the technical side, we fall into one of the biggest traps of digitalisation: digital transformation is not achieved by simply updating hardware and software, but above all by changing the way people think.
Read more18.08.2021 By Filiz Yilmaz
The website relaunch: using SEO to generate reliable success
A relaunch should make a website better, more modern and more successful. If you factor search engine optimisation (SEO) into your relaunch, you can ensure that it is a major success. In my blog post, I’ll take a look at the most important things you need to seize the opportunity to improve and prevent your website from becoming invisible.
Read more16.08.2021 By Sandra Weis
Employers receive a subsidy from the state for company pension schemes for their low earners
The company pension scheme is promoted by the German Act to Strengthen Occupational Pensions (Betriebsrentenstärkungsgesetz, BRSG) of 2018. This provides a state subsidy for employers who pay their low-income earners a company pension. But who is a ‘low-income earner’ and how much is the contribution? What challenges do insurance companies and pension providers have to face? And how can these be overcome? I’ll explain all in this blog post.
Read more13.08.2021 By Florian Klinke
Improved sales management with the SAP Sales Cloud
With its software-as-a-service (SaaS) solution, the SAP Sales Cloud, SAP offers a cloud-based customer relationship management system that is supposed to improve the relationship between a company and its customers. I explain what this is all about in my blog post.
Read more11.08.2021 By Georg Benhöfer
Heating Costs Ordinance 2021
Since 2016, utility companies in Germany have been obliged to digitalise their metering operations by the German Metering Point Operation Act (Messstellenbetriebsgesetz). Up to now, this has primarily focused on the electricity sector, but that is about to change with the draft bill for the Regulation on the Amendment of the German Heating Costs Ordinance (Verordnung über die Änderung der Heizkostenverordnung), which will also focus on submetering. In my blog post, I will explain everything you need to know about this topic.
Read more10.08.2021 By Nicole Prohaska
Microsoft cloud: an image update
Lots of people still have reservations when it comes to transitioning to the cloud, especially when the conversation turns to the issue of data security. Complete transparency is an important promise that Microsoft makes to its customers, which is a crucial milestone in the right direction towards building a meaningful position of trust. In my blog post, I would like to give you an overview of the current efforts that Microsoft is making with regard to its cloud.
Read more05.08.2021 By Giovanna Contino
360-degree customer care in the insurance context - digital solutions and corporate culture
In my blog post, I would like to give you a general overview of the importance of a contemporary corporate culture that meets VUCA requirements in conjunction with digital solutions – among other things, with regard to 360-degree customer service in the insurance industry.
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