adesso BLOG

Influencer marketing has evolved from mere product placement to a platform for thought leadership. In my blog post, I describe how influencers use their expertise and credibility to build not only reach but also deep trust – especially in the B2B sector. Learn how thought leaders act as authentic and valuable voices in niche markets and help companies position themselves as industry leaders.

How can artificial intelligence (AI) not only be used to make processes more efficient and intelligent, but also to transform SAP CX solutions into sales and service assistants and marketing futurists? In my blog post, I answer this question and show you the potential that AI still offers in the SAP CX environment.

In 2024, online marketing is no longer just about using artificial intelligence, but about combining different AI technologies with each other to map complex workflows. This combination enables the seamless and efficient implementation of marketing strategies. In this blog post, you can find out what such integrated AI workflows can look like and which use cases are particularly exciting.

With more than 15 billion pieces of content generated by 2024, AI is demonstrating its deep integration into the digital world. The number of tasks that AI can take on is constantly increasing, meaning that it is becoming more and more integrated into everyday life. One example in marketing is the generation of image material by providers such as Midjourney, Adobe Firefly and Dall-E. This blog post provides an overview of the current legal situation and the dangers of using AI.

Digital advertising gives companies the opportunity to influence people’s buying behaviour and reach the appropriate target groups in a targeted way. But how can we anticipate users’ buying behaviour and build in the right psychological triggers? I will show you how to take your campaign to the next level using the involvement matrix and different psychological triggers.

Learn how to effectively use paid ads in your Instagram competition campaign to increase your brand exposure. Gain valuable insights into how to use paid ads to reach the right audience, find the best time for your campaign and choose the best prizes.

When it comes to the digitalisation of sales and marketing processes, companies are now looking into the rollout of a marketing automation tool. However, they need to do much more than implement the right tool. The real work of the marketing department is just getting started. In this blog post, I’ll show you how to take the next step in a smart and professional way

Smartphones have been an integral part of our everyday lives for many years now. They are always there when we need them and make day-to-day life easier, whether at work or in our free time. For an app to gain users, it has to be promoted and downloaded. In this blog post, I will be taking a look at an example involving a real customer to show you which channels can be used to market an app and what advantages and disadvantages they each have.

Most companies have incorporated influencers as an integral part of the company’s marketing mix, whether to increase brand awareness, improve interactions with customers or directly promote sales. I will explain why in this blog post.