adesso BLOG

When it comes to the digitalisation of sales and marketing processes, companies are now looking into the rollout of a marketing automation tool. However, they need to do much more than implement the right tool. The real work of the marketing department is just getting started. In this blog post, I’ll show you how to take the next step in a smart and professional way

Today, marketers need to rethink their organisational models and embrace new technologies to create differentiated customer interactions optimised for digital channels. In our blog post, you will learn the ten most important reasons why the use of a marketing automation solution ensures the success of digital marketing.