adesso BLOG

In part one of the blog post, my colleague Isabelle Meiller laid out how you can use marketing automation to acquire new customers. Maybe you are already seeing results with the first new order or purchase from one of your new customers. You now have to take the next step in order not to lose them. What can you do to ensure that your newly acquired customers remain loyal to your company or your brand and that they will continue to purchase or use the products and services you offer? I will show you how in part two of our blog post.

Finding and retaining new customers can be a real challenge for many companies, especially in today’s digital world. The Internet offers near limitless options. Because of this, companies often find it difficult to market their products and services at the right time and place. Acquiring new customers is one of the main goals of every company, because they are needed to ensure the company can continue to grow. This blog post describes how companies can successfully generate leads using marketing automation.

Often, there is no consensus on how exactly a lead is defined and who follows it up and when. But this is precisely what is important for companies that are looking to introduce professional lead management. In my blog post, I introduce you to the key terms used in the lead management process and show you when leads should ideally be handed over from Marketing to Sales.

For many companies, digital marketing is an excellent way to reach their target groups. Making contact with potential customers is valuable. But how do you convert prospects into customers? With the help of a well-developed lead funnel! This has the specific objective of generating leads, that is, making contact with a potential customer and/or getting their contact information.