adesso BLOG

A recent study we conducted on customer centricity confirms that retail companies have recognized the importance of this topic for the future. But what does omnichannel excellence mean and what does it take to successfully put the customer at the center? We make the connection and explain how to generate enthusiasm where it is expected and exactly as it is expected.

In today's business world, every customer interaction is a valuable opportunity that must be positively remembered. In my blog post, you will learn why excellent customer service is crucial for brand loyalty and how companies build long-term customer loyalty through personalised experiences and AI-powered innovations. I will also present international best practices and the role of social media in customer communication.

Many service organisations use field service management solutions in their after-sales service. In my blog posts, I will explain what the status quo looks like in terms of field service management and exactly where the journey is heading.

There is probably not a marketer out there who has not had to deal with content and commerce – or as it is often referred to, content-driven commerce. Omnichannel commerce is understood to mean being present on every channel – but wait: how is this different to unified commerce? Do you still know what all the different terms mean in the world of digital commerce? I would like to use this blog post to break down the different types of commerce...

In order to focus on the needs of customers and remain competitive over the long term, insurance brokers should look into the use of different communication channels, including validation. In my blog post, I’ll be explaining why this is necessary and how we can support them here.

Unified commerce combines e-commerce, order management, customer relationship management, point of sale and much more on one platform. Due to the broad scope of the topic, my blog post will primarily focus on the central role played by the customer data platform and explain how order management can be optimised through unified commerce.

Companies employ staff in different roles, which means they have different areas of responsibility. These employees often possess above-average specialist knowledge in a subject area or special skills. But this knowledge is often – consciously or unconsciously – not shared. This creates an environment in which the conditions do not promote the growth of knowledge and prevent it from being used in a targeted way to advance the company and to offer real added value to (potential) customers. How can a company promote knowledge sharing through a community of practice and benefit (potential) customers and interested parties? I will explain how in this blog post using the example of the community of practice for the topic of company pension schemes.

Customers deserve professional service. Good service goes hand in hand with sales. They both draw on the same data from the same sources and round it all off to create a customer experience that is second to none. SAP Service Cloud is just the right solution to deliver flawless customer service. In my blog post, I’ll describe the benefits and added value that SAP Service Cloud can offer companies.

In my blog post, I would like to give you a general overview of the importance of a contemporary corporate culture that meets VUCA requirements in conjunction with digital solutions – among other things, with regard to 360-degree customer service in the insurance industry.