adesso BLOG

Many companies invest heavily in social media and the like – but in doing so, they neglect two crucial levers for visibility, trust and sustainable success: review management and digital location marketing. In this blog post, you will learn why these two areas are essential for a strong brand experience and how you can use them specifically for your growth.

Digital barriers are a reality for millions of people – but artificial intelligence can help to break them down. Whether it's automatic image descriptions, speech recognition or barrier-free navigation: AI makes digital offers accessible to everyone. In this blog post, you will learn how companies benefit from inclusive digital solutions and what role AI plays in this.

An objective view of developments is essential for the strategic direction of the industry. In addition to economic parameters such as interest rate development, economic growth, employment and investment, regulatory conditions and technological innovations are integral components of a successful business policy orientation for banks. In my blog post, I provide an outlook on the trends that will be driving banks in 2025 and show how technologies and innovations in the banking business are driving the transformation of the industry.

The insurance industry is increasingly shifting its focus to customer centricity in order to ensure a stable and growing customer base. The transformation from a contract-centred to a customer-centred business model brings challenges and opportunities. It requires not only a strategic realignment, but also fundamental adjustments to the data model and IT architecture. This blog post highlights the differences between the models and their implications for data management and technology.

In today's business world, every customer interaction is a valuable opportunity that must be positively remembered. In my blog post, you will learn why excellent customer service is crucial for brand loyalty and how companies build long-term customer loyalty through personalised experiences and AI-powered innovations. I will also present international best practices and the role of social media in customer communication.

Do you want to convince your customers of your offer and be remembered in the long term? In this blog post, you'll learn how to design a successful pitch. Find out why the ‘why’ is so important, how to use storytelling to evoke emotions and highlight USPs. Get inspired and discover how to make every pitch a success with clear visualisations, interactions and targeted preparation!

Companies are faced with the challenge of inspiring their customers with customised experiences. In my blog post, I show how a customer journey is at the heart of customer experience management. You will learn how companies can pave the way to long-term customer loyalty with a holistic approach.

A look at the past 125 years shows that there are plenty of exciting sales models that help every organisation to better understand the current sales and decision-making behaviour of modern customers and to align their marketing measures accordingly. Each of these models presents interesting ideas and approaches to the world of data-driven marketing that can help companies refine their understanding of end customers and understand them better. I will show you which models in my blog post.

The fact that the digital transformation has found its way into B2B sales is nothing new. There are more and more articles being published about the ‘Amazonisation of B2B’. This goes hand in hand with the need for sales organisations not only to (re)align their own processes to their customers’ needs, but also to always be on the proverbial ball as to how these are developing. This blog post will cover the developments in 2023 and what they will mean for sales and for you as sales (management) staff.