adesso BLOG

The last few years have seen the emergence of many new tools and processes around customer activation and artificial intelligence, shaking up the marketing and CRM landscape. However, the challenges remain: How do I get my contacts and customers to my website in the future? How do I activate them for my new sales approach? In this blog post, we present four ideas for getting users to visit your website.

Sustainability in occupational pension schemes encompasses far more than ecological responsibility - it stands for good corporate governance, social responsibility and employee development. But what does sustainability in occupational pension schemes mean in concrete terms, especially for insurers and pension providers? And how can IT contribute to achieving their sustainability goals? Answers to these questions and more in my blog post.

The insurance industry is facing profound change: outdated systems need to be modernised in order to meet the expectations of young, digitally savvy customers and to counter rising cost pressure. The use of AI and digital platforms plays a decisive role in this. But how can the transition from traditional mainframes to future-proof business platforms be achieved? I answer this question in my blog post.

Now is the right time to get to grips with successful change management. No time? Artificial intelligence offers innovative solutions for change management and supports insurers in successfully mastering rapid change. This blog post offers practical application examples and valuable tips for implementation in your own insurance company.

The insurance industry is undergoing constant change, driven by digitalisation, changing customer needs and new regulatory requirements. Against this backdrop, effective change management is essential. In my blog post, you can find out what challenges insurance companies are facing and I give you an insight into what is needed for successful change management.

For some time now, agility has been a guiding principle, a mindset, something akin to a philosophy to succeed in today’s business world. But with so many agile approaches to choose from, it is easy to lose sight of the big picture. We will therefore be taking a look at various agile methods from different angles. The aim is to help you choose the right method for you.

Sustainability has taken on a much larger role in the insurance industry. This is due in no small measure to the EU’s Corporate Sustainability Reporting Directive (CSRD) that requires companies that meet certain financial criteria to provide detailed sustainability reports. Active sustainability is a top priority of adesso, particularly when it comes to the insurance sector. We are working on making our services more sustainable and have partnered with the German Sustainability Network (GSN), for example, to provide our customers with even better support in the area of sustainability. I will explore the partnership and what it entails in this blog post.