adesso BLOG

Headless CMS means flexibility and a clean separation of content and presentation. With Contentful Studio from Contentful, design and editorial teams can create content directly – without any development effort. In my blog post, I take you on a journey through Contentful Studio: what it is exactly, how it works and why it can be a real asset for team collaboration.

In an increasingly digitalised world, no one should be excluded. Accessible design systems offer companies the opportunity to design digital products to be accessible from the outset. They not only create an inclusive user experience, but also reduce development costs in the long term and ensure compliance with legal requirements. In my blog post, I show how accessible design systems work, what advantages they offer and why they are the key to an inclusive digital future.

In today's business world, every customer interaction is a valuable opportunity that must be positively remembered. In my blog post, you will learn why excellent customer service is crucial for brand loyalty and how companies build long-term customer loyalty through personalised experiences and AI-powered innovations. I will also present international best practices and the role of social media in customer communication.

Influencer marketing has evolved from mere product placement to a platform for thought leadership. In my blog post, I describe how influencers use their expertise and credibility to build not only reach but also deep trust – especially in the B2B sector. Learn how thought leaders act as authentic and valuable voices in niche markets and help companies position themselves as industry leaders.

I have been following a driver's workday with a telematics app. In my blog post, I show how innovative technology facilitates workflows and saves time. Find out how direct interaction with users provides important insights for improving the user experience and why real user experiences are essential for successful app development.

How can artificial intelligence (AI) not only be used to make processes more efficient and intelligent, but also to transform SAP CX solutions into sales and service assistants and marketing futurists? In my blog post, I answer this question and show you the potential that AI still offers in the SAP CX environment.

Is it still a major challenge these days to make digital services equally accessible to everyone without anyone being disadvantaged? Let's find out what digital accessibility means, who it helps and why this topic should be focussed on even more.

In 2024, online marketing is no longer just about using artificial intelligence, but about combining different AI technologies with each other to map complex workflows. This combination enables the seamless and efficient implementation of marketing strategies. In this blog post, you can find out what such integrated AI workflows can look like and which use cases are particularly exciting.

Companies are faced with the challenge of inspiring their customers with customised experiences. In my blog post, I show how a customer journey is at the heart of customer experience management. You will learn how companies can pave the way to long-term customer loyalty with a holistic approach.