In the dynamic world of automotive retail, staying competitive means having the right cars available at the right time—and at the right price. Veho, a leading Mercedes-Benz importer and retailer in Finland, Sweden and the Baltics, recognized that their existing legacy system was limiting their ability to manage used vehicles efficiently. Outdated processes led to pricing inaccuracies and slow inventory turnover, making it difficult to keep pace with market demands. To stay ahead, Veho needed a modern, data-driven solution to optimize their used vehicle operations.

For years, Veho had relied on a pricing model based on a limited number of dealerships, which meant that their used vehicle prices didn’t fully reflect real market conditions. Without a comprehensive, real-time view of pricing data across the entire dealership network, price positioning became inconsistent and less competitive.

In addition to pricing challenges, listing incoming vehicles on online marketplaces was a slow, manual process. Each vehicle required multiple steps before it could be put up for sale, leading to delays, inefficiencies, and increased holding costs. To improve their competitiveness and agility, Veho needed a smarter, faster, and more automated way to manage their used vehicle stock.

Veho partnered with adesso to modernize their used vehicle management system. The solution? An integrated implementation of the GT-X software suite, designed to enhance pricing accuracy, optimize inventory processes, and enable faster decision-making.

adesso’s team began by mapping Veho’s existing system architecture to identify key integration points and ensure a smooth transition to the new platform. A detailed implementation plan was developed, covering data migration, system integration, and process automation. Throughout the project, adesso worked closely with Veho’s teams, ensuring that the GT-X implementation was fully aligned with their business needs and operational goals.

With GT-X implemented, Veho now operates with greater efficiency and accuracy in their used vehicle pricing and inventory management.

Pricing is no longer based on a limited dataset—instead, it incorporates data from all dealerships in Finland, ensuring that vehicle prices reflect real-time market trends. This has led to more competitive pricing strategies, better positioning in the market, and ultimately, improved profitability.

The manual bottlenecks in listing incoming vehicles have been eliminated. What once required multiple steps and significant manual effort is now a streamlined, automated process, allowing Veho to list vehicles on online marketplaces much faster. As a result, inventory turnover has accelerated, reducing holding costs and enabling a more agile response to market demand.

Additionally, Veho now benefits from a standardized and more extensive approach to stock modeling, providing deeper insights into inventory trends and purchasing behaviors. This has allowed them to optimize procurement strategies, improve stock availability, and fine-tune sales tactics based on real-time data.

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